Some of the heat that has been received over these posts has amounted to a minimizing and invalidating shout of, “It’s just a pencil!” Now I detailed my issues with the BWV and BW marketing over here so I’m not going to get into that. Instead i’m going to write about the statement, “It’s just a pencil.”
A Dixon HB #2 is just a pencil, as is the Casemate’s yellow HB #2, as is the Casemate’s Premium HB #2. These three pencils and so many others are “just” pencils. There is nothing special about them, they don’t even have any remarkable marketing. They are just pencils. Graphite, wood, glue, paint, aluminum, and an eraser. They’ve been given no life beyond their aesthetic appeal, simply pencils.
The Blackwing Volumes in complete opposition are not just pencils. Each has a story attributing it’s finish to someone. They are given a story. These are commemorative pencils, a tribute to the particular person they are designed around. These pencils are all about the story, not the pencil. The pencil is secondary to the story. The story is what sells the pencil. The pencil is just a pencil without the story. With out the story the 725 is the sunburst, the 211 is unfinished, the 1138 is gray scale, 24 is blackout, and 56 is pinstriped. Without the story these are pretty boring, yet expensive, pencils.
A photo posted by LC Harper (@originallcharper) on
See now you can come back at me and tell me that Field Notes are just notebooks, because, let’s face it Draplin divorced the story from specific people and made them about things and the process of making the notebooks- night sky, beer, winter, etc. concepts and process not people or even specific things. That makes the FN just notebooks, whereas it’s much harder to tell me that the BWV are “just” pencils. They aren’t because BW decided to make them about the story.* Because for them, the story is what sells the pencil, never mind some of us have to actively divorce the story from the otherwise cool pencil to enjoy it.
The other end of the battle cry of, “It’s just a pencil,” is that we’ve pissed in the sandbox because we focused our thinking around women and people of color. We’ve now been told that we’ve “ruined something that was once great.” Apparently suggesting that the party include women and POC ruins everything and holy shit, we brought women and POC to the party, well it’s completely ruined now. Might as well set fire to its corpse.
This “What do you think the next BWV will be? You know what would be cool?” literally occurs before EVERY single release, but for some reason this time it pissed people off. The only reason I can find for this anger, and this is supported by the comments section on Andy, Dee, and Johnny’s blogs is that we wrote about women and POC.
Maybe what we need to set fire to is the fragile little egos of those who complain at the suggestion that maybe some of us would like to see women and POC memorialized, perhaps because we are women or people of color, or maybe our loved ones are women or POC, maybe our families are made up of POC? Maybe I look to heroes that aren’t like yours?
*This heavy handed form of corporate marketing is part of the reason why i’m not as enamoured with the BWV as other people.