Out of the Can Thinking

I've been watching some old episodes of Julia and Jacques Cooking at Home on Hulu. I grew up watching Julia Child on PBS. PBS being one of the few channels that came in and was approved for me to watch. I credit a lot of my enjoyment of cooking to both my Mom and ravenously watching Julia Child's shows.

One of the things I notice as I watch J&J:CaH is that Julia rambles on quite a bit about how Americans are afraid of their food and how the diet industry is winning out over taste. Secretly, I could watch these shows over and over again.

Julia has a good lesson for us, and it applies to art. We can't let the industry win in dictating what we want and how we want it. Child's recipes for successful tasty dishes included fresh and basic ingredients combined in ways to create layers of food, she poo-poo'd using canned foods and already made stuff. She stated over and over, "It's not hard, the recipe is a guideline!" Art and art journaling are no different. We should be demanding the basic ingredients and supplies we need to make our art and not canned supplies. After all it's not hard to customize and create your own stuff if you only

Dede and Eveline are a prime example of taking a recipe and making it their own and taking it to entirely new heights. Dede put out a challenge to Eve that she make Tim Holtz's 12 Tags of Christmas without using his voluminous list of supplies. Eve took up the challenge as did Dede. their results are nothing short of spectacular. Out of the can thinking at it's finest.

The art and craft industry responds to demands, but as it's a big slow and lumbering machine full of people all trying to get the NEXT BIG IDEA and thus the next big paycheck. The lumbering machine hears about art journaling, tries to figure out what it is, there are big IMPORTANT meetings in board rooms to try and figure it out, there are more meetings in board rooms, and hapless cogs in the machine are sent off to investigate ART JOURNALING. They know nothing about it, they watch a few youtube videos, read a few blogs, and maybe a few of the more intrepid cogs join AJNing. They take some notes, maybe even dabble in a little art journaling and finally something like the Smash Book is born.

Now, thousands of people will be introduced to Art Journaling via the SmashBook. It might even be a decent product, but it's not what I consider a true art journal. It's an interesting concept and an interesting way to finally grab hold of a potential market. Hey, it's even got it's own special glue stick, color coordinated tabs, and a hundred other things to buy to go with it. ARGH!!!

Go simple, buy yourself a sketchbook, a cheap one, a few markers, maybe a cheap set of acrylics or watercolors, and start splashing shit around on the page. Try stuff, watch some videos on youtube get a few recipes but for goodness sake don't be afraid to only use it as a guideline.